Glasshouse · Nothing hidden. Everything growing.
Be found online, and be known for who you really are.
I'm Dr. Ben Glass. I've run a chiropractic practice in downtown Oakland for about ten years, and I built the websites, content and systems behind it myself. Now I help you do the same: get clear on where your business is going, show up honestly online, and keep growing month after month.
The Glasshouse method
Envision it. Prioritize it. Build it. Watch it emerge.
Growth doesn't come from doing everything. It comes from seeing clearly where you're going, then making calculated decisions about what to do first, and how.
Envision
We get clear on the vision: who you serve, what makes you different, and what your business looks like a year from now.
Prioritize
Strategy means choosing. We look at the evidence and decide what matters most right now, what can wait, and what to skip entirely.
Implement
Then we build, in the right order: your site, your pages, your presence, each step chosen for the return it brings.
Emerge
Month by month, the vision becomes visible: more people find you, understand you and choose you. We measure it and adjust.
Three ways I can help you
Start with one. Most owners end up using all three, because strategy, your website and your marketing work best when one person sees the whole picture.
Think it through with someone who's built it
You get an owner's perspective, not a vendor's. We look at where you are, where you want to be, and the simplest path between them.
- Growth plans and priorities
- Offers, pricing and packages
- New locations, services and hires
- Partnerships and community reach
Or on its own: Founder Advisory →
A website is a garden, not a brochure
I rebuild your site so it's fast and true to you, then keep tending it so you show up more often on Google, Bing and AI search.
- New sites and WordPress migrations
- New pages every month
- Google Business Profile care
- AI visibility (ChatGPT, Gemini and more)
Turn visibility into calls and customers
When your foundation is solid, we add the pieces that bring people in, set up so you understand them and can grow them over time.
- Google Ads and social ads setup
- Social content that links back to your site
- Email and form automations
- Local outreach and events
Why my prices are lower, and what you still get
Most local SEO agencies charge around $1,500 a month, and a professional small-business website often costs several thousand dollars. My plans start well below that. Here's how.
AI does the heavy lifting
I use AI tools to do in hours what used to take days: migrating your pages, writing first drafts, checking technical details, and tracking how you show up in search and AI answers. You get the savings.
A person does the thinking. Included with every package:
- Strategy and growth recommendations from someone who runs a business
- Hands-on review and editing of every page, in your voice
- A clear direction: what to do next, and why
- Direct access to me, not a ticket system
How it works
The same path a good doctor follows: understand you, examine carefully, explain what was found, then deliver a plan and check progress. The first three steps are free.
Work I've built
Real businesses and real owners, from Oakland to Spain. Each site is built to sound like the people behind it.
Quiropráctica Ryan
A bilingual Spanish and English site for a new chiropractic practice, moved off WordPress onto fast hosting, with its own page for each location.
Read the case study →quiropracticaryan.com
Nino's Suites
A launch site for a barbershop, salon and beauty bar, built to rank locally and to help recruit barbers and stylists to rent chairs.
Read the case study →pinebushbarbershop.com
The Shift Chiropractic
My own practice, with dozens of articles and local search work I tend every week. Best of Oakland 2025.
Read the case study →shiftoakland.com
Oakland Accident Care
A bilingual site for my accident-injury clinic, built around the questions people actually ask after a crash, with neighborhood pages across the East Bay.
Read the case study →oaklandaccidentcare.com
ChiroTrack
An education platform for future chiropractors, built on roughly 333 recorded interviews, with school guides and cost pages built for search.
Read the case study →thechirotrack.com
Finca Salud
A booking-first site for a biodynamic farm and retreat center, built so guests can find it and book stays and massages.
In progressRead the case study →
Plus visibility audits and growth plans for practices and local businesses from Michigan to New Mexico. See all work and case studies →
Run a chiropractic practice? See how I work with fellow DCs →
Why work with me
Your website should be an honest reflection of you. If it isn't, more traffic just brings the wrong people.
I'm a chiropractor first. I've seen patients in Oakland since 2013, and every system I offer you is one I built and use in my own practices. You also get my business thinking along the way, because I can't look at your website without thinking about your business.
- Practicing chiropractor since 2013Doctor of Chiropractic, Life Chiropractic College West
- Owner, The Shift Chiropractic and Oakland Accident CareDowntown Oakland, open about ten years, Best of Oakland 2025
- Founder, ChiroTrackAn education platform for future chiropractors, with roughly 333 recorded interviews
- Former faculty, Life WestTaught Full Spine and Diversified technique
Let's talk about your business
The best first step is the discovery questionnaire. If you'd rather just say hello, reach me however is easiest. I reply personally.