Resources · Free, no sign-up needed

Straight answers about getting found online.

Local business owners ask me the same good questions every week. How does Google Maps decide who shows up? Does ChatGPT know my business? What should I actually do first? The answers are here, in plain English, for you to use whether or not we ever work together.

The guide · Updated October 2026

How local businesses get found in Google and AI answers in 2026

How Maps, AI Overviews, ChatGPT and Gemini choose which businesses to name, what really matters for reviews, your Google Business Profile, schema, FAQs and mentions, and what to do this week. Every claim is sourced.

Read the guide

How Maps and AI pick businesses
Reviews
Google Business Profile
Schema
FAQs on your site
Mentions across the web
What to do this week
What to hire for

Tools you can use today

Check where you stand, keep a list on your desk, and look up any term that doesn't make sense.

Scorecard · 2 minutes

Score your AI visibility

Ten yes-or-no questions give you a score out of 100 and the one thing to fix first. Nothing is sent anywhere.

Take the scorecard → Checklist · Printable

AI visibility checklist

What to do this week and every month, on one page. Print it or save it as a PDF.

Open the checklist → Glossary · 25 terms

The plain-English glossary

GBP, NAP, schema, AEO, GEO, citations, llms.txt and more, each with why it matters to you.

Look up a term → For chiropractors · Checklist

Practice visibility scorecard

A 12-point scorecard written by a DC for chiropractic practices, with a printable checklist sent to your inbox.

Score your practice → Case studies

Work and case studies

Real businesses from Oakland to Spain: where each one started, what was built, and what's being measured.

See the work → Proof Lab · Monthly

Results from my own clinics

I test every tactic on my own practices first and publish the monthly numbers, including AI-answer checks.

Open the Proof Lab →