Case study · National
An education platform built on hundreds of real conversations.
ChiroTrack helps students discover chiropractic, get into school and thrive there. It started as roughly 333 recorded interviews on YouTube and grew into a free guide built for search.
A free guide for future chiropractors
ChiroTrack is my education platform for students thinking about chiropractic. It's built on roughly 333 recorded interviews with chiropractors, and it answers the questions students, parents and advisors actually ask: which schools exist, what you need to get in, how long it takes and what it costs.
Where it started
[PLACEHOLDER: what ChiroTrack looked like before: the YouTube channel only, an older site, or something else]
[PLACEHOLDER: the goal for the site in one sentence]
What I built
- School guides for 17 states, so students can see their options close to home
- Guides to prerequisites, how long chiropractic school takes and what it costs
- Pages for the people who guide students: counselors, deans and the profession
- A free resources hub that links the interviews to the written guides
What's measurable
Checked on the live site, October 26, 2026
| Measure | Before | Now | Where it comes from |
|---|---|---|---|
| Google search impressions per month | [PLACEHOLDER: before] | [PLACEHOLDER: now] | Search Console → Performance |
| Clicks from Google per month | [PLACEHOLDER: before] | [PLACEHOLDER: now] | Search Console → Performance |
| Visits from YouTube to the site per month | [PLACEHOLDER: before] | [PLACEHOLDER: now] | Google Analytics 4 → Traffic acquisition |
Page counts were checked on the live site. Every other number is filled in only once it's real.
[PLACEHOLDER: one or two sentences from a student, advisor or school contact who used ChiroTrack, with their permission]
— [PLACEHOLDER: name and role]
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