Case study · Pine Bush, New York
A launch site built to fill chairs, with clients and with barbers.
Nino's Suites is a barbershop, salon and beauty bar at 29 Boniface in Pine Bush, New York. The site had two jobs: help local people find it, and help the owner recruit barbers and stylists to rent chairs.
One building, several independent pros
Nino's Suites brings a barbershop, a hair salon and a beauty bar under one roof in Pine Bush. Independent barbers work out of the suites under their own names, so the site has to sell the shop and each person in it.
That means two audiences: people looking for a haircut nearby, and barbers and stylists looking for a good chair to rent.
Where it started
[PLACEHOLDER: what existed before: no site, an old site, or only social media]
[PLACEHOLDER: how chair rentals were being filled before the site, and how many were open]
What we built
- A homepage that leads with the shop and its address, so locals know exactly where it is
- A barbershop page and a hair salon and beauty bar page, each aimed at what people in Pine Bush search for
- A chair rental page written for barbers and stylists, so recruiting runs through the site
- Team pages, so each barber gets a page under their own name
- An about page that tells the shop's story
What's measurable
Checked on the live site, October 26, 2026
| Measure | Before | Now | Where it comes from |
|---|---|---|---|
| Chair-rental inquiries per month | [PLACEHOLDER: before] | [PLACEHOLDER: now] | Inquiries counted by the shop |
| Google position for “barbershop Pine Bush NY” | [PLACEHOLDER: before] | [PLACEHOLDER: now] | Search Console → Performance → Queries |
| Calls and direction requests per month | [PLACEHOLDER: before] | [PLACEHOLDER: now] | Google Business Profile → Performance |
| Chairs filled | [PLACEHOLDER: before] | [PLACEHOLDER: now] | Counted by the shop |
Page counts were checked on the live site. Every other number is filled in only once it's real.
[PLACEHOLDER: one or two sentences from Edison about the site or the results]
— [PLACEHOLDER: Edison's full name and role], Nino's Suites
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